How to Do Keyword Research by AdWords External Tool - A Detailed Guide

Keyword research is the process of determining what keywords are used in search engines by potential customers.

The question is, How keyword research is done?

AdWords external tool will be explained today in this article, although there are tons of other keyword research in the market. But will walk before we run!

AdWords external can be found if you Google "AdWords external legacy tool"

Although not originally designed for SEO keyword research, but this tool is very useful in many ways. Once you follow the previous like you will find a space to enter your keyword.

Start your research by using the broadest key phrases or keywords which are of course relative to your article. But please before you start there are a few settings that you must take care of. Set the language to your preferred language, then set the location to where your audience are or set to all countries or territories if you are targeting a global audience and of course choose synonymous.

After checking all the above settings, make sure you choose exact matching to display accurate search volume.

To select a unified and strong theme keywords or phrases for your article or topic, choose the most related and relevant keywords to your topic.

You will end up with a list of 10 to 15 keywords, this is of course after disqualifying non related and non relevant and off topic key phrases and keywords. Eliminate the least relevant ones till you have 3 or 4 strong related key phrases.

Then repeat the whole process again with your selected phrases, rinse and repeat till you choose 2 or 3 themed keywords and start writing your article about them.

Some bloggers choose their keywords or niche based on advertiser's competition, they do that to achieve the highest AdSense revenue they can achieve for the clicks on their AdSense ads. Other are inclined towards high global or local traffic volume.

I think the best way is to choose the most relevant long tail (medium to high length) key phrases to your topic who at the same time enjoys a decent traffic volume especially if your website is still new. Then write well structured content and build links to your content.

To wrap it up, use Google AdWords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.

Amr Elkirsh is a writer at Egypt Search Engine Optimization blog, which is concerned about SEO in Egypt best practices and presents the latest on Page SEO tips and link building guides.